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Strategic Internal Communications

  • Ensuring staffs are well informed; understand the issues and the planned strategic direction of the Trust
  • Developing a culture where managers and staff feel motivated and empowered to make a contribution, and where communication is seen as a joint responsibility
  • Encouraging an environment of openness, honesty, consistency and clarity of communication, where official messages are trusted, and to reduce reliance on rumors
  • Ensuring that views and concerns of staff are encouraged, listened to and understood by senior managers
  • Allowing staff to be more actively involved on a routine basis in planning and decision making

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