Strategic Internal Communications
- Ensuring staffs are well informed; understand the issues and the planned strategic direction of the Trust
- Developing a culture where managers and staff feel motivated and empowered to make a contribution, and where communication is seen as a joint responsibility
- Encouraging an environment of openness, honesty, consistency and clarity of communication, where official messages are trusted, and to reduce reliance on rumors
- Ensuring that views and concerns of staff are encouraged, listened to and understood by senior managers
- Allowing staff to be more actively involved on a routine basis in planning and decision making
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