Marketing strategy in Action
Inspire people and help them realize company’s marketing strategy. In this workshop, participants learn the principles of marketing and branding through practicing in simulation. They learn the concept of defining a target market, positioning, aligning marketing strategies and how to communicate a consistent message to the target group.
Market segmentation, Target market, Positioning, how to align marketing strategies across the organization, and communicate the consistent message to the desired target group.
Learning methodology : Celemi Livon lite business simulation