Premium car brand
This premium car brand is on a fast journey of growth and transformation. With a strong pipeline of new and exciting models launched in the market, the challenge is how to boost the sales teams' understanding and trust in the brand.
A further challenge is how to equip national sales teams with the stories and ability to sell the brand rather than the product features, as to stronger differentiate the brand.
SALES TEAM ON-BOARDING & BRANDED PRODUCT LAUNCHES
We designed integrated communication programs to discover the needs of premium customers, explore the rich heritage of the brand and it's stories, and experience the excitement of the new products.
OWNERSHIP WITH SALES MANAGERS
Key success factor is to ensure ownership of development rests with sales managers. Therefor the programs included facilitation- and coaching tool-kits for sales managers, to help them with structured development of sales teams, including clear measures, plans and actions.