Beverage company

    The Situation

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    This large beverage company has experienced a successful turnaround and once again captured the leading position on the market. Amid rapid growth and diversification, the need emerged to stronger align managers and employees behind a shared vision.

    The key challenge was:

    • how to define the future vision, based on values that made the organization successful in the past?
    • how to create a sense of shared direction behind a vision of diversification and expansion outside core business areas?

    Our solution


    interactive workshops were developed and launched to engage 140 senior leaders in (re) defining vision, values and leadership behaviors


    all leaders communicate and coach their team members on the vision and values of the organization; supported by interactive tool-kit